Star Performer

Star Performer

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Achieving the targets... showing utmost commitment desire for improving every second and going beyond expectations is what makes a star performer.

It is because of these star performers that companies all over the world have achieved so much and grown into huge enterprises. It is their commitment and dedication that pushes that company to the path of success. Therefore, we at EFU Life make sure that we properly identify the star performer and encourage the efforts of our sales personnel.


Tahira Perveen
Executive Business Development Manager
Lahore Crystal Branch

I qualified for the Business Development Manager in 2020 and attended the first Annual Sales Conference which was a turning point in my career. During my entire 5 years with EFU Life, I have achieved 3 MDRT qualifications, 2 Falcons club and have been awarded with a company-maintained car.
EFU Life is a company which provides a bright and long-term career growth. I am thankful to Mr. Kashif Malik Hussain Regional Manager and my manager Mr. Muhammad Rashid sahab who supported and guided me throughout my career. Under the supervision of such leadership and the dynamic personality of our beloved NSD, Mr. Mustafa Hussain Ali, I have boosted my professional skills and polished them further to achieve excellence.


I hold a postgraduate degree in Marketing, an MBA. Since 2012, I’ve been a proud MDRT Life Member, achieving MDRT Membership consecutively for 12 years. I’ve attended two MDRT meetings in the USA. Additionally, I’ve qualified four times as a Falcon Club Member. Together with my spouse, I’ve attended five Overseas Conventions, and individually, I’ve attended seven. I have also been managing a company-maintained car since 2012.


Book reading, tourism and building healthy relationships by meeting new people and exploring the world.


My first motivation are my (late) parents. Career orientation, rewards and recognition are also other big motivations for me.


I dedicated my all achievements to my mentor, teacher, my manager etc., The Great Malik Azhar sb who left us in January 2023 (May his soul rest in peace).


Believe in God and then in yourself. Always be positive and stay focused on your goals. A positive mind-set always leads you to the journey of success. My message to the entire EFU Life family is please don’t stop dreaming.

With Thanks and warm regards,
Tahira Perveen
Executive Business Development Manager (EBDM)
Lahore Crystal Branch