PRIMUS Experience

With PRIMUS, we are committed to serve our high-net-worth clients by giving them an exceptional experience. PRIMUS services are specifically designed to give our valued PRIMUS clients unparalleled advantages and transform their life to a “Life Beyond Ordinary”.

Welcome Pack

To ensure you have the best possible experience with us. We will welcome you with an exclusive welcome gift box.

Loyalty Program

Access to a wide range of Deals & Discounts at over 150+ Brands (Nationwide) in the categories of: Food, Lifestyle, Leisure, Wellness and Insurance.

Health Checkup and Services

Prioritize your health by availIng the facility of free Health Screening Tests and exclusive discounts at the most prominent Health Centers, Dental Clinics, Diagnostic Laboratories, Fitness Centers and Spas across Pakistan. Only Tier 2 and Tier 3 clients are eligible for Health Screening Tests and related services. This facility can only be availed once during your policy tenure.

Protection on the go

From monitoring policy details, paying premium online, initiating new service requests and 24/7 support service. We ensure all your life insurance needs are covered with EFU Life PlanIT App.

Birthday Cake

To show our appreciation, PRIMUS Tier 3 clients recieve a cake on their birthday from EFU Life.

Build A Relationship with PRIMUS:

Start a PRIMUS relationship with EFU Life today by purchasing any of our plans with a total minimum annual premium of PKR: 250,000.

PRIMUS Membership is offered on 3 slabs based on the total annual premium, with each level having distinctive value additions and discounts:

Tier 1 – Annual Premium from Rs. 250,000 to Rs. 499,999
Tier 2 – Annual Premium from Rs. 500,000 to Rs. 999,999
Tier 3 – Annual Premium Rs. 1 million & above

If you already have a relationship with us, you can enhance the premium of your existing policy up to this minimum limit or you can purchase additional policies so that your total annual premium on all policies combined is a minimum of Rs. 250,000.

Individual Insurance

Bancassurance

Corporate Benefits

Inclusive Insurance

Digital Insurance

Personalised services for your financial needs