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Experience a “Life Beyond Ordinary” with PRIMUS, committed to serving our high-net-worth clients by providing unparalleled advantages and personalized services tailored to meet their financial expectations. PRIMUS Membership is offered on three slabs, based on the client’s total annual premium, with each level having distinctive value additions and services.

  • Tier 1 – Annual Premium from Rs. 250,000 to Rs. 499,999
  • Tier 2 – Annual Premium from Rs. 500,000 to Rs. 999,999
  • Tier 3 – Annual Premium Rs. 1 million & above

Protection On The Go

Connect with us Anywhere, Anytime!

From monitoring policy information, paying premium & initiating new service requests, EFU Life PlanIT App ensures all your life needs are covered.

  • Track Your Policies Track Your Policies
  • Online Payment Online Payment
  • Loyalty Program Loyalty Program
PlanIT

Say Hello to Discounts!


Experience exclusive Deals & Discounts at leading brands

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PRIMUS Benefits


Enjoy all the exclusive benefits PRIMUS has to offer

  • Cruise In Control

    Experience Luxury Travel

  • Embrace Healthy Living

    Access the best health care

  • Priority Services

    Dedicated for you

A Dedicated Service For PRIMUS Participants


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FAQs

PRIMUS is a brand for high-net-worth clients and is offered on three slabs, based on the client’s total annual premium, with each level having distinctive value additions and services

  • Tier 1 – Annual Premium from Rs. 250,000 to Rs. 499,999
  • Tier 2 – Annual Premium from Rs. 500,000 to Rs. 999,999
  • Tier 3 – Annual Premium Rs. 1 million & above


All the benefits are only accessible to active PRIMUS policy holders. To avail Deals & Discounts of PRIMUS Loyalty Program, you need to register yourself on the EFU Life PlanIT mobile app.

  • Step 1: Download the EFU Life PlanIT App from the Play store or App Store.
  • Step 2: Select your policy type.
  • Step 3: Register on the app using your registered email, mobile number, Google or Facebook ID
  • Step 4: Submit the PIN Code received on your registered email and mobile number.
  • The registration process will be complete.
  • For a detailed tutorial on the app and its navigation, please watch this video.

For assistance on PRIMUS Loyalty Program Deals & Discounts, please call our 24/7 Loyalty Support number: 0348-1114878

For policy related queries, our relationship officers are available to guide you on (021) 111- PRIMUS (021-111-774-687). Furthermore, you can also type “PRIMUS” and send it to 9898 to access your policy information on your mobile phone.