EFU Life Assurance Ltd., a leading provider of Life, Takaful, and Health insurance in Pakistan, has been recognized as the ‘Insurance Brand of the Year Pakistan 2024’ at the Global Banking & Finance Awards. This global recognition reflects EFU Life’s strong focus on excellence and innovation in providing comprehensive life insurance solutions tailored to the needs of its customers.

The award emphasizes EFU Life's commitment to transforming insurance services in Pakistan. The Company has been at the forefront of creating awareness about Life, Health and Takaful solutions, educating the masses on the need for financial planning & security through media campaigns and grassroots initiatives.

Our financial planning solutions are designed to meet the needs of diverse socio-economic segments across Pakistan. Through the Company's extensive branch network, strategic partnerships with banks, and inclusive digital platforms, we are able to reach even the smallest towns. With a commitment to accessibility, we proudly provide financial security to over 10 million lives nationwide.

Commenting on the award, Mr. Mohammed Ali Ahmed, Managing Director & CEO of EFU Life said, “This award is a testament to our relentless efforts to transform insurance into an essential tool for financial security and personal well-being, offering diverse financial planning solutions that meet the needs and pocket of every household in Pakistan. Our digital solutions and partnerships provide us the depth and reach to all socio-economic segments”

He further added, “This achievement reflects the collective efforts of our team, whose passion and dedication have earned the trust of millions of Pakistanis. Our vision remains clear: to empower individuals with financial protection and wellness solutions that truly enhance their quality of life.”

EFU Life continues to pursue its mission of making every household in Pakistan insurance covered, building a future where financial security is within reach for all.