EFU Life Assurance Ltd, a leading provider of Life, Takaful and Health insurance, has been conferred with ‘Brand of the Year Award 2024-2025’ for the Best Life Insurance Company by The Brands Foundation. The Company has been awarded this title 13 times.
Mr. Imran Mehdi, Senior Manager Marketing at EFU Life Assurance Ltd., received the award from the Chief Guests, Mr. Syed Mehdi Shah, Governor of Gilgit-Baltistan, and Mr. Saeed Ghani, Provincial Minister for Local Government, Sindh.
The ‘Brand of the Year Award’ is a distinctive and premier recognition for the brand recognized as a champion in the industry on current market position and consumer preference.
It honors a single brand in each category every year which has excelled across all selection criteria. The Company is committed to building the brand and is actively working towards increasing the insurance penetration in Pakistan, in line with its vision of ‘no household should remain uninsured’, by offering comprehensive and affordable financial planning solutions.
