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EFU Life Wins ‘Best Domestic Life Insurer of the Year - Pakistan’ at Insurance Asia Awards 2024
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EFU Life Assurance Limited, leading private sector Life, Takaful and Health insurance provider, is proud to announce that it has been awarded ‘Best Domestic Life Insurer of the Year – Pakistan’ at the Insurance Asia Awards 2024. EFU Life is the only Company in Pakistan to be recognized this year.

EFU Life’s recognition as the Best Domestic Life Insurer of the Year reflects its commitment to delivering exceptional insurance products, customer-centric solutions, and its unwavering dedication to the overall well-being of its clients.

The Insurance Asia Awards are known for recognizing excellence in the insurance industry across the region, with a focus on innovation, customer service, and industry leadership.

Speaking on the occasion, Mr. Mohammed Ali Ahmed, Managing Director & Chief Executive of EFU Life, said, “We are honored to receive this prestigious award for the second time. It reflects our commitment to the financial and personal well being of our clients, with a focus on creating value by providing innovative insurance solutions and services to cater to their evolving needs. We remain steadfast in our promise to provide an insurance safety net to every household in Pakistan.”

EFU Life has consistently led the industry with its wide range of insurance products, pioneering digital initiatives, and exceptional customer service. The Company’s strategic focus on leveraging technology to enhance customer experience and streamline operations has set new benchmarks in the industry.