Karachi, Pakistan – We are elated to announce the signing of a Memorandum of Understanding (MoU) with Bykea, marking a pivotal milestone in our flourishing partnership with this trailblazing service provider. This collaboration builds on our existing ventures and fortifies our commitment to delivering comprehensive solutions for our esteemed EFU Life WIN clients.

EFU Life WIN, the wellbeing brand of EFU Life, is dedicated to inspiring customers to lead healthy, happy, and fulfilling lives while rewarding them for their efforts. Bykea, a leading ride-hailing and delivery service in Pakistan, is trusted by thousands for its convenience and efficiency in daily commute and delivery needs.

Speaking on the occasion, Ms. Nilofer Sohail, General Manager - Channel Strategy and Growth Segments at EFU Life, emphasized, "We are thrilled to deepen our relationship with Bykea. Their dependable services will now be seamlessly integrated into the EFU Life WIN platform, offering our clients a convenient and efficient way to manage their delivery needs. This partnership exemplifies our commitment to enhancing client wellbeing through practical and reliable offerings."

Bykea's Managing Director, Muhammad Ali Taufiq, added, "We are delighted to collaborate with EFU Life in this transformative journey. Our delivery service aims to bring unparalleled convenience and efficiency to EFU Life WIN clients, ensuring they have access to the best resources available."

At EFU Life, we believe in empowering our clients with the tools and services they need to lead secure and prosperous lives. This initiative aligns with our steadfast dedication to the United Nations Sustainable Development Goals, particularly Goal 3 (Good Health and Well-being), Goal 8 (Decent Work and Economic Growth), and Goal 9 (Industry, Innovation, and Infrastructure). By integrating Bykea's services, we are taking another significant step towards achieving these goals and ensuring our clients have access to the finest resources available.

We eagerly anticipate this exciting journey with Bykea and the positive impact it will have on our clients' lives.