Mr. Taher G. Sachak, MD & CEO of EFU Life Assurance Ltd receiving the Consumer Choice Award 2013 for the Best Life Insurance Company in Pakistan from Minister of Industries & Commerce Government of Sindh, Mr. Rauf Siddiqui. The 9th Consumer Choice Awards ceremony was held recently in Karachi. This is the 6th consecutive time that EFU Life Assurance Ltd has been recognized by Consumer Association of Pakistan for excellence in its management practices and service quality.