EFU Life Assurance Ltd., a leading provider of Life, Takaful, and Health insurance in Pakistan has taken a strategic step to redefine customer service by transitioning to a 24/7 call center. This initiative marks a significant milestone in EFU Life’s efforts to enhance service standards, operational efficiency and deliver exceptional client experience.

Under this partnership, EFU Life will shift to a 24/7 call center with Sybrid to provide new and improved customer service, serving as the single point of contact for EFU Life’s diverse verticals, including Individual Insurance, Bancassurance, Corporate Benefits, Inclusive Insurance, and Digital Insurance.

Speaking about the partnership, Mohammed Ali Ahmed, Managing Director & CEO of EFU Life Assurance Ltd., stated:

"At EFU Life, we are dedicated to constantly innovating and enhancing our operations to serve our clients better. This transformation not only elevates the quality of service but also solidifies our position as an innovative and forward-thinking organization. Our clients can now rely on us anytime, anywhere, ensuring their peace of mind and long-term satisfaction.”

“We are honored to partner with EFU Life,” said Shamoon Haider, COO of Sybrid. “This collaboration enables us to leverage our expertise in customer service and advanced technologies to help EFU Life deliver unparalleled support to their clients. We are confident that this partnership will drive mutual growth and innovation.”

The partnership reflects EFU Life’s commitment to integrating innovative solutions that align with its strategic goals of cost optimization and customer-centricity, reaffirming its position as a forward-thinking organization, continuously setting benchmarks in the life insurance industry.