EFU Life Assurance Ltd, the leading insurance provider in the country is proud to partner with Afzaal Memorial Thalassemia Foundation (AMTF) for its PRIMUS Loyalty Program. The partnership will enable EFU Life’s high priority client base to avail various discounts and attractive offers on labs, radiology and Xray services.

The agreement was signed by Mr. Shahid Abbas, Executive Director EFU Life and Dr. Asim Qidwai, Founder AMTF. They were joined by Mr. Rehan Yaseen Chief Finance Secretary AMTF, Ateeq ur Rahman, Executive Director AMTF, Ms. Aman Hussain, Head of Marketing, EFU Life and Mr. Faizan Shuja Head of Alliances, EFU Life.

Speaking on the occasion, Mr. Shahid Abbas said, ‘We are invested in adding value for our clients not only through our comprehensive financial planning solutions and world class services, but by opening to them a world of exclusivity and convenience. By partnering with AMTF, our PRIMUS clients will now have access to Pakistan’s leading state of the art medical facility for their laboratory and diagnostic services.’

Dr. Asim Qidwai added, ‘Today AMTF has further strengthened its collaboration with EFU Life. We have been partners in Thalassemia eradication and are now proud to extend our medical services to EFU Life PRIMUS Clients.”

EFU Life PRIMUS Loyalty Program gives an unparalleled advantage to clients by offering exclusive discounts at over a hundred leading brands in the country, categories including Food, Lifestyle, Wellness, Leisure, and Insurance. These offers are a few taps away on EFU Life PlanIT mobile app, available on both Android and IOS platform.