Karachi: EFU Life, a leading life insurance and family Takaful operator, has entered a strategic partnership with Waada, becoming the exclusive partner for life, health, and personal accident Takaful solutions. This milestone collaboration marks a significant step towards strengthening the relationship and enhancing customer experience and delivering innovative, customer-centric Takaful products to Waada's growing customer base.

The partnership is designed to combine EFU Life’s extensive industry expertise with Waada’s cutting-edge, in-house developed technology. Together, the two organizations aim to redefine the Takaful landscape by streamlining processes and improving product delivery. Customers will benefit from a seamless, end-to-end digital journey that ensures easy access to financial protection tailored to their needs.

Speaking at the event, Mr. Mohammed Ali Ahmed, Managing Director & CEO of EFU Life, remarked: “We are delighted to join hands with Waada in this landmark agreement, which establishes EFU Life as the exclusive partner for life, health, and personal accident Takaful solutions. This collaboration highlights our shared commitment to providing innovative financial protection tailored for Pakistan’s digital-first consumers, while enhancing the customer experience through seamless and cutting-edge solutions.”

Ishaq Kothawala, CEO of Waada, also spoke on the occasion, stating: “EFU brings years of trust and experience. Together with Waada’s tech and vision for the consumer market, I really feel this partnership could be a breakthrough in unlocking the massive potential in the retail Takaful space, which is still largely untapped.”

This strategic alliance marks a pivotal milestone in EFU Life’s mission to broaden its reach and address the evolving needs of consumers. Through the integration of innovative technology and collaborative expertise, the partnership is set to deliver exceptional value and redefine the Takaful landscape in Pakistan.