Islamabad, Telenor Pakistan and EFU Life Assurance have entered into a strategic partnership to introduce innovative life and health insurance solutions to the Telenor Customer base. As the first initiative, both entities have designed unique GSM mobile bundles for Telenor users. Telenor subscribers can activate these bundles through My Telenor App, EasyPaisa, and other retail channels. This collaboration marks a significant milestone in enhancing customer protection and financial inclusion in Pakistan.

The partnership between Telenor Pakistan and EFU Life aims to address the evolving needs of customers by offering innovative and easily accessible insurance solutions. By integrating insurance coverage directly into Telenor Pakistan’s GSM mobile bundles, customers will now have access to enhanced protection, providing them with peace of mind and financial security.

Speaking about the collaboration, Ahsan Maykan, VP of Consumer Marketing and Digital Platform, Telenor Pakistan said, “We are committed to enriching the lives of our customers through innovation and digital solutions. Our partnership with EFU Life highlights our dedication to providing the best for our customers, ensuring they have access to comprehensive services that enhance their mobile experience and safeguard their interests.”

During the launch ceremony with Telenor Pakistan, Mohammed Ali Ahmed, CEO of EFU Life said, “We are excited about the strategic partnership, stating that it marks a pivotal moment for both organizations. Our primary focus is on delivering the best possible experience for Telenor subscribers. We are dedicated to tailoring our products to meet the specific needs of our customers, ensuring that they not only meet but exceed expectations. The comprehensive bundled insurance products represent just the beginning of our collaborative journey. Through this partnership, our objective is to heighten awareness about insurance by providing services that contribute significantly to boosting insurance penetration and fostering financial inclusion.”

The partnership between Telenor Pakistan and EFU Life holds the potential to create a positive impact on a broad audience by improving accessibility to insurance services and fostering financial inclusion. Both companies are committed to driving innovation and delivering value to their customers through strategic collaborations and technological advancements.