Karachi: EFU Life, Pakistan’s leading life insurance provider, has joined forces with Smartchoice, a prominent digital insurance platform, to redefine health protection through digital innovation. This groundbreaking partnership offers both conventional and Shariah-compliant takaful solutions, underscoring a shared commitment to bridging healthcare gaps and providing inclusive, technology-driven solutions for diverse communities.

The partnership’s products, Sehat Shield and Takaful Sehat Shield, provide both conventional and Shariah-compliant health takaful options to meet the increasing demand for affordable health coverage. Based on the principle of mutual protection, these solutions aim to make healthcare accessible to everyone while addressing key Sustainable Development Goals (SDGs), including SDG 3: Good Health and Well-Being, SDG 10: Reduced Inequalities, and SDG 8: Decent Work and Economic Growth.

Ms. Nilofer Sohail, General Manager of EFU Life, shared, “We are delighted to introduce EFU Life’s digital health product through Smartchoice. This initiative reflects our commitment to enhancing financial inclusion and delivering accessible health solutions to all. It aligns with our vision of promoting financial resilience and advancing sustainable development goals in Pakistan, particularly by improving healthcare access and reducing inequalities.” Top of Form

The Founder of Smartchoice Mr. Sibtain Jiwani commented

With rising healthcare costs, more people are seeking comprehensive health coverage to protect themselves and their families. Through our collaboration with EFU Life, we are addressing a critical gap by offering affordable medical coverage for individuals not covered by their employers, including freelancers, self-employed professionals, and others. At Smartchoice, our mission is to make insurance simple, convenient, and transparent—from purchase to claims—empowering our customers with financial security and peace of mind.