Easypaisa, Pakistan’s leading digital financial services platform has partnered with EFU Life, a leading insurance and family takaful operator, and EFU General, a premier general insurance and takaful service provider, to introduce transactional insurance.

This unique product offering, integrated within the Easypaisa app, combines the benefits of both general and life insurance, addressing the pressing need for comprehensive financial protection for Easypaisa customers and providing them with enhanced convenience and autonomy.

The introduction of transactional insurance offers an enhanced level of protection for financial transactions, surpassing traditional customer indemnity. Alongside this, accidental death benefits are provided, ensuring comprehensive financial security for customers. This combination of coverage adds significant value by offering protection in both routine transactions and unexpected life events. By integrating these two benefits into a single product, customers gain the convenience of a more complete financial safety net.

Sharing his remarks on this collaboration, Jahanzeb Khan, President & CEO, TMB/Easypaisa, said, “Collaborating with EFU Life & General to introduce transactional insurance represents a significant shift in our insurance product offerings as we introduce use cases that elevate user experience. Strategic alliances with like-minded industry players are integral to Easypaisa’s mission of creating a financially inclusive Pakistan. As we transition toward establishing a digital retail bank, pending regulatory approvals, these strategic alliances magnify the significance of our vision to become Pakistan’s leading digital bank, serving the diverse financial needs of millions of Pakistanis with ease and convenience.”

Mr. Mohammed Ali Ahmed, Managing Director & CEO EFU Life, expressed his enthusiasm, stating, “As a valued insurance provider of Easypaisa, we are proud to deepen our partnership by introducing innovative insurance solutions specifically designed for Easypaisa customers. This collaboration aligns with our mission to expand insurance accessibility across the nation, while also highlighting our commitment to digital financial inclusion and sustainable development goals. By offering a combined life and general insurance product through the Easypaisa app, we are making insurance more convenient and accessible than ever before.”

Syed Salman Rashid, Deputy Managing Director, EFU General, commented, “Our collaboration with easypaisa represents a pivotal step towards redefining financial protection in Pakistan. By offering transactional insurance through the easypaisa platform, we leverage digital technology to provide seamless and comprehensive insurance solutions. This initiative enhances the security of financial transactions and reflects EFU General's dedication to innovation and customer-centric services. We are excited to be part of this digital transformation journey, bringing top-tier insurance services directly to the fingertips of our customers.”

With over 45 million registered users and counting, Easypaisa continues to lead Pakistan’s digital financial services landscape, dedicated to fostering financial inclusion through technological innovation.