EFU Life Assurance Ltd and Askari Bank Ltd - Islamic Banking Services have entered into a distribution alliance for EFU Life's Window Family Takaful Products under a dedicated brand "Hemayah". Askari Bank Limited is a leading commercial bank of Pakistan with a fast growing Islamic Banking network. EFU Life is a leading life insurance company in Pakistan and is the first Window Family Takaful Operator licensed by SECP.

The signing ceremony was held at Askari Bank Ltd - Islamic banking services Head Office in Lahore and the agreement was signed by Mr. Mohammed Ali Ahmed, Chief Strategy Officer & Executive Director EFU Life and Mr. Fahd Sardar Khan, Country Head- Askari Bank Islamic Banking. The ceremony was also attended by senior officials of both organizations.

Speaking at the occasion, Mr. Mohammed All Ahmed, Chief Strategy Officer & Executive Director EFU Life, said "I am delighted to start our bancatakaful partnership with Askari Bank Ltd - Islamic Banking.There is a huge potential in Shariah Compliant takaful solutions for Pakistan and introduction of Bancatakaful products through Askari Bank a step towards providing Shariah Compliant investment and protection solutions to the bank customers for their long term impending financial needs."

Addressing the gathering, Mr. Fahd Sardar Khan, Country Head Islamic Banking Services, Askari Bank Ltd said that the Bank, under its new sponsors and the new management is actively pursuing the growth of Shariah compliant banking in Pakistan. He added that the distribution alliance of Askari Bank with EFU Takaful shall enable our customers to choose and benefit from the diversified takaful products in a Shariah compliant manner. He further added that Askari Islamic banking has concentrated on growth through improved service quality, investment in technology and people, utilizing its extensive branch network across Pakistan and by offering range of Shariah compliant solutions to suite the banking needs of our diverse customer base. He expressed his resolve to create a niche for Askari's Islamic banking through its quality services, reliability, strength of the management & most importantly the strong sponsors.