Karachi: EFU Life under its Islamic brand Hemayah and Takaful Bazaar have joined forces to accelerate digital transformation in health protection, setting a new benchmark for Shariah-compliant insurance accessibility in Pakistan. This partnership reflects both organizations’ commitment to using digital innovation to bridge gaps in healthcare coverage across diverse communities. By combining EFU Life’s Life & Health Takaful expertise with Takaful Bazaar’s digital reach, the collaboration aspires to make quality healthcare more financially accessible and empower individuals and families with reliable health solutions.

The collaboration’s inaugural product, Sehat Zamin, introduces a Shariah-compliant health takaful solution designed to address the growing need for affordable health coverage. Rooted in the principles of mutual protection, Sehat Zamin aims to make quality healthcare accessible to all, regardless of background. This launch marks the first of many exciting digital initiatives planned to expand the reach and impact of health & life protection solutions.

Mr. Mohammed Ali Ahmed, MD & CEO of EFU Life, shared, “We are happy to introduce EFU Life’s first digital health product through Takaful Bazaar. This initiative aligns with our goal of providing accessible health solutions to all, supporting both financial resilience and sustainable development goals in Pakistan.Top of Form

The Founder of Takaful Bazaar Hassan Rehman commented on the launch of their new health takaful product, backed by EFU Life, emphasizing its role in enhancing healthcare access for individuals in Pakistan. He noted that “this product is designed to offer affordable, high-quality medical cover that addresses a pressing need for financial security in health”. Hassan highlighted Takaful Bazaar's commitment to making takaful more accessible and affordable, stating that this partnership with EFU Life is a significant step toward strengthening healthcare options for the wider population.