Karachi, February 20th, 2025 – EFU Group and 1LINK have reinforced their strategic alliance by launching inclusive insurance coverage for PayPak Green and PayPak Pink cardholders, enhancing financial security and promoting financial inclusion in line with the United Nations' Sustainable Development Goals (SDGs) 3 (Good Health and Well-Being), 5 (Gender Equality), and 17 (Partnerships for the Goals).This collaboration builds on the strong partnership between EFU Life and 1LINK, consistently driving impactful solutions in Pakistan’s financial and insurance sectors.

The new insurance offerings integrate seamlessly with everyday payment solutions, providing robust financial protection:

• Insurance for PayPak Green Card offers life insurance, accidental death benefits, hospitalization coverage, and protection against fraudulent or unauthorized transactions.
• Insurance for PayPak Pink Card tailored exclusively for ladies, includes a micro-critical illness benefit covering seven female-specific cancers and critical illnesses such as rheumatoid arthritis and osteoporosis.

These plans aim to increase financial inclusion and offer unmatched security, empowering PayPak cardholders to navigate life’s uncertainties with confidence during everyday transactions.

The collaboration between EFU Group and 1LINK exemplifies a shared commitment to delivering secure payment solutions with comprehensive financial security for PayPak cardholders. This collaboration ensures that PayPak cardholders benefit from enhanced security and confidence in their financial transactions.

Mr. Mohammad Ali, Managing Director & CEO of EFU Life, highlighted the strength of this collaboration: “Our longstanding partnership with 1LINK has consistently been a catalyst for innovation in the financial and insurance sectors. This latest initiative is a testament to our shared vision of integrating comprehensive insurance solutions into everyday financial services. Together, we are not only enhancing the PayPak program’s value but also setting new benchmarks for financial security and inclusion in Pakistan.”

Mr. Najeeb Agrawalla, CEO 1LINK also emphasized on the strength of this collaboration, “This partnership marks a pivotal milestone in our mission to drive financial inclusion and security in Pakistan. By integrating comprehensive insurance for our newly launched PayPak Green and Pink cards, as well as enhancing the insurance offerings for our existing cardholders, we are not just strengthening protection—we are empowering individuals to engage in digital transactions with confidence and peace of mind. Together with EFU Group, we are shaping a safer and more inclusive financial future.”

Mr. Salman Rashid, Deputy Managing Director (DMD) of EFU General, also commented on the significance of this new initiative, “We are pleased to extend our collaboration with PayPak, Pakistan’s largest payment scheme. This partnership with 1LINK provides enhanced insurance coverage for both PayPak Green and Pink cardholders, empowering individuals—especially women—with greater financial security. By integrating these solutions, we are advancing financial inclusion and reinforcing PayPak’s role in Pakistan’s financial ecosystem."

About PayPak:

PayPak is Pakistan’s first and only domestic payment scheme (DPS), making it the 28th country with its own payment solution. Launched by 1LINK under the State Bank of Pakistan’s guidance, PayPak promotes financial inclusion and digitization. It provides secure, locally routed transactions, ensuring data privacy. Accepted nationwide at ATMs, retail outlets, and e-commerce platforms, the PayPak debit card offers both contact and contactless payments with enhanced security.

About EFU:

EFU Life is the leading Life and Health Insurer and Family Takaful operator in the private sector of Pakistan. EFU Life has established itself as a trusted brand name in providing all types of financial planning and health solutions. The insurance solutions are tailored to individual needs and affordability, covering savings, protection, and life's key milestones.