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    PRIMUS is a brand for high-net-worth clients and is offered on three slabs, based on the participant’s total annual contribution, with each level having distinctive value additions and services.

    • Tier 1 – Annual Contribution from Rs. 250,000 to Rs. 499,999

    • Tier 2 – Annual Contribution from Rs. 500,000 to Rs. 999,999

    • Tier 3 – Annual Contribution Rs. 1 million & above


    Benefits are only accessible to active PRIMUS participants. To avail deals and discounts of PRIMUS Loyalty Program, you need to register yourself on the EFU Life PlanIT mobile app.


    Step 1: Download the EFU Life PlanIT App from the Play store or App Store.

    Step 2: Select your policy type

    Step 3: Register on the app using your registered email, mobile number, Google or Facebook ID

    Step 4: Submit the PIN Code received on your registered email or mobile number

    The registration process will be complete.

    For a detailed tutorial on the app and its navigation, please watch this video.

    For assistance on PRIMUS Loyalty Program deals and discounts, please call our 24/7 Loyalty Support number: 0348-1114878


    For policy-related queries, our relationship officers are available to guide you on (021) 111- PRIMUS (021-111-774-687). Furthermore, you can also type “PRIMUSHEM” and send it to 9898 to access your policy information on your mobile phone.