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    PRIMUS is a brand for high-net-worth clients and is offered on three slabs, based on the client’s total annual premium, with each level having distinctive value additions and services

    • Tier 1 – Annual Premium from Rs. 250,000 to Rs. 499,999
    • Tier 2 – Annual Premium from Rs. 500,000 to Rs. 999,999
    • Tier 3 – Annual Premium Rs. 1 million & above


    All the benefits are only accessible to active PRIMUS policy holders. To avail Deals & Discounts of PRIMUS Loyalty Program, you need to register yourself on the EFU Life PlanIT mobile app.

    • Step 1: Download the EFU Life PlanIT App from the Play store or App Store.
    • Step 2: Select your policy type.
    • Step 3: Register on the app using your registered email, mobile number, Google or Facebook ID
    • Step 4: Submit the PIN Code received on your registered email and mobile number.
    • The registration process will be complete.
    • For a detailed tutorial on the app and its navigation, please watch this video.

    For assistance on PRIMUS Loyalty Program Deals & Discounts, please call our 24/7 Loyalty Support number: 0348-1114878

    For policy related queries, our relationship officers are available to guide you on (021) 111- PRIMUS (021-111-774-687). Furthermore, you can also type “PRIMUS” and send it to 9898 to access your policy information on your mobile phone.