In Pakistan, where an estimated 50% of adults are affected by non-communicable diseases such as diabetes and hypertension due to unhealthy eating habits and sedentary lifestyles, wellness has become a critical concern. These issues are often exacerbated by the demands of modern life and technology, making the pursuit of a healthy lifestyle more challenging than ever. This situation underscores the need for comprehensive solutions that address both health and financial security.

Recognizing this, EFU Life has committed itself to supporting individuals in their wellness journey through introducing the innovative ‘EFU Life WIN’ wellness proposition. As a leading life & health insurer, EFU Life does more than just secure your future; it also actively encourages a health-conscious lifestyle. This wellness proposition is designed to keep you motivated and engaged in your fitness journey by offering practical and affordable solutions that foster both wellness and financial stability. By addressing these dual aspects, EFU Life is dedicated to helping you adopt a balanced and fulfilling lifestyle, ensuring that you are supported in both your health and financial goals.

Understanding Healthy Living and Wellness with EFU Life WIN

EFU Life WIN takes a holistic approach to health and well-being. Unlike traditional plans that focus solely on protection, EFU Life WIN integrates health and wellness into the very fabric of its offering. This means that in addition to safeguarding your future, it actively supports you in leading a healthier, more balanced life with a belief that wellness is not a destination but a journey.

It’s about making small, consistent changes that lead to significant improvements over time. The proposition offers personalized health monitoring, access to a variety of fitness and wellness resources, and a rewards system designed to motivate and inspire you to adopt healthier habits. Whether you’re looking to improve your physical fitness, enhance your mental clarity, or simply live a more balanced life, EFU Life WIN is there to guide and support you every step of the way.

dacadoo: The Tech Behind the Transformation

EFU Life has partnered with a Swiss-health tech company dacadoo to power the wellness proposition. dacadoo’s platform, built on over 300 million person-years of scientific data, supports the digital transformation of health and wellness. This collaboration brings advanced health tracking and engagement features to EFU Life WIN, enhancing your ability to manage and improve your health.

EFU Life WIN offers innovative tools to assess and enhance your overall well-being. Powered by dacadoo, the EFU Life WIN Wellness Wheel evaluates seven key aspects—physical health, mental well-being, activity, sleep, mindfulness, self-control, and nutrition—helping you identify and address imbalances for a more balanced life. Complementing this is the Health Score, a real-time, science-based metric that provides a snapshot of your health across three categories: Body, Mind, and Lifestyle. Together, these tools empower you to take control of your health and make informed decisions on your wellness journey.

Rewards for a Healthier You

The proposition is tailored for the modern individual who values both security and personal well-being. This innovative solution not only ensures your secure future but also promotes a healthier lifestyle which incentivizes you to engage in healthy behaviors. The reward program is categorized into short-term, medium-term, and long-term benefits, each motivating you to maintain a commitment to wellness. For short-term rewards, you can earn up to 4 vouchers per month upon completing assigned number of steps or engaging in activities with elevated heart rate. In addition to that, you have the opportunity to earn medium term rewards based on accumulating points through out the year and long-term rewards which are earned through to policy linked bonuses depending on your annual WIN status.

EFU Life WIN customers advance through four levels based on their WIN status. As you accumulate points, your WIN status improves, unlocking increasingly valuable rewards. At the end of each policy year, your WIN status is locked, and your points reset to zero, starting the new year at the Beginner level. This system is designed to keep you engaged and motivated, encouraging continuous participation and progress.

Transforming Wellness Journey with Customer-Focused Expertise

As a brand dedicated to supporting your wellness journey, EFU Life is enhancing your experience by partnering with some of Pakistan’s leading wellness experts, known as ‘WIN Wellness Experts’. These experts are not only highly regarded in their fields but are also dedicated to sharing their extensive knowledge through engaging content.

The ‘WIN Wellness Experts’ will offer valuable insights and practical advice in various formats, ranging from detailed long-form content to concise, easily digestible pieces. Their focus will cover essential aspects of wellness, including Physical Wellbeing, Mindfulness, and Lifestyle. This diverse approach ensures that you have access to a wealth of information tailored to different needs and preferences.

By leveraging the expertise of these professionals, EFU Life is making it simpler for you to achieve your health and wellness goals. Whether you’re looking to improve your physical fitness, embrace mindfulness practices, or enhance your overall lifestyle, the resources and guidance available through this initiative are designed to support you every step of the way.

Broadening Horizons for a More Secure and Healthier Future

Looking ahead, EFU Life is committed to expanding its product line to cater to a broader range of needs and affordability levels across all segments. Future enhancements will include the addition of multiple products, ensuring that everyone can find a plan that aligns with their personal and financial goals. By continuously evolving and adapting to the diverse requirements of its customers, EFU Life remains at the forefront of health and wellness in Pakistan.

EFU Life is more than just an insurance provider; it is a partner in your journey towards a healthier, happier life. With this wellness proposition, EFU Life is setting new standards in health and wellness, ensuring their vision of making every household in Pakistan insurance-covered becomes a reality. By integrating financial security with comprehensive wellness support, it is not only safeguarding your future but also empowering you to lead a balanced and fulfilling life.

You can download the EFU Life WIN App, available on the Play store and App store.

Play Store: https://play.google.com/store/...

App Store: https://apps.apple.com/pk/app/...