EFU Life gives life to the walls of Karachi with Meri Shaan Mera Pakistan campaign
EFU Life gives life to the walls of Karachi with Meri Shaan Mera Pakistan campaign
EFU Life, the leading life insurance provider in Pakistan is proven once again that they are committed to serving the people of Pakistan and believes in giving back to the society through its various CSR initiatives.
‘Meri Shaan Mera Pakistan’ is a CSR initiative by EFU Life in collaboration with Commissioner Karachi Division to reclaim the walls of major public areas of the city through thematic wall art and aims to eradicate wall chalking and negativity on walls.
EFU Life inaugurated ‘Meri Shaan Mera Pakistan’ in 2016 on Pakistan’s Independence Day, and after the successful completion of two wall beautification projects in Karachi, at Ayesha Manzil and NCC Sports Complex, the Company has now extended this campaign to a third location, the Aga Khan Park, Garden East.
Mr.Ejaz Ahmed Khan, Commissioner Karachi commended this collaborative effort and stated ‘such beautification projects are essential for enhancing the aesthetic aspect of the city. Aga Khan Park is the third project that we have collaborated on with EFU Life and other corporate entities must come forward and take a disciplined approach to CSR initiatives. I urge all stakeholders to join hands with the administration to bring back colors to the city of light.’
EFU Life has partnered with ‘Abdoz Arts’ on this project, an organization which aims to reclaim the public spaces of Pakistan through fine arts.
