Leading Life and Health Insurer and Family Takaful Operator in Pakistan

With PRIMUS, we are committed to serve our high-net-worth clients by giving them an exceptional experience. PRIMUS services are specifically designed to give our valued Hemayah PRIMUS clients unparalleled advantages and transform their life to a “Life Beyond Ordinary”.

Welcome Pack

To ensure you have the best possible experience with us. We will welcome you with an exclusive welcome gift box.

Loyalty Program

Access to a wide range of Deals & Discounts at over 150+ Brands (Nationwide) in the categories of: Food, Lifestyle, Leisure, Wellness and Insurance.

Health Checkup and Services

Prioritize your health by availIng the facility of free Health Screening Tests and exclusive discounts at the most prominent Health Centers, Dental Clinics, Diagnostic Laboratories, Fitness Centers and Spas across Pakistan. Only Tier 2 and Tier 3 clients are eligible for Health Screening Tests and related services. This facility can only be availed once during your policy tenure.

Protection on the go

From monitoring policy details, paying contribution online, initiating new service requests and 24/7 support service. We ensure all your life insurance needs are covered with EFU Life PlanIT App.

Build A Relationship with PRIMUS:

Start a Hemayah PRIMUS relationship with EFU Life today by purchasing any of our plans with a total minimum annual contribution of Rs. 250,000.

PRIMUS Membership is offered on 3 slabs based on the total annual contribution, with each level having distinctive value additions and discounts:

Tier 1 – Annual Contribution from Rs. 250,000 to Rs. 499,999
Tier 2 – Annual Contribution from Rs. 500,000 to Rs. 999,999
Tier 3 – Annual Contribution Rs. 1 million & above

If you already have a relationship with us, you can enhance the contribution of your existing policy up to this minimum limit or you can purchase additional policies so that your total annual contribution on all policies combined is a minimum of Rs. 250,000.

Individual Insurance

Bancassurance

Corporate Benefits

Inclusive Insurance

Digital Insurance

PRIMUS Experience

More rewarding personalized services to meet your financial needs