Experience a “Life Beyond Ordinary” with PRIMUS, committed to serving our high-net-worth clients by providing unparalleled advantages and personalized services tailored to meet their financial expectations. PRIMUS Membership is offered on three slabs, based on the client’s total annual contribution, with each level having distinctive value additions and services.
From monitoring policy information, paying contribution & initiating new service requests, EFU Life PlanIT App ensures all your life needs are covered.
Cruise In Control
Experience Luxury Travel
Embrace Healthy Living
Access the best health care
Priority Services
Dedicated for you
PRIMUS is a brand for high-net-worth clients and is offered on three slabs, based on the participant’s total annual contribution, with each level having distinctive value additions and services.
• Tier 1 – Annual Contribution from Rs. 250,000 to Rs. 499,999
• Tier 2 – Annual Contribution from Rs. 500,000 to Rs. 999,999
• Tier 3 – Annual Contribution Rs. 1 million & above
Benefits are only accessible to active PRIMUS participants. To avail deals and discounts of PRIMUS Loyalty Program, you need to register yourself on the EFU Life PlanIT mobile app.
Step 1: Download the EFU Life PlanIT App from the Play store or App Store.
Step 2: Select your policy type
Step 3: Register on the app using your registered email, mobile number, Google or Facebook ID
Step 4: Submit the PIN Code received on your registered email or mobile number
The registration process will be complete.
For a detailed tutorial on the app and its navigation, please watch this video.
For assistance on PRIMUS Loyalty Program deals and discounts, please call our 24/7 Loyalty Support number: 0348-1114878
For policy-related queries, our relationship officers are available to guide you on (021) 111- PRIMUS (021-111-774-687). Furthermore, you can also type “PRIMUSHEM” and send it to 9898 to access your policy information on your mobile phone.